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Saturday, October 31, 2015
Walmart and Target's Holiday Plans
NEW YORK - Wal-Mart and Target, two of the biggest U.S. retailers, on Thursday rolled out plans to lure shoppers into stores during the holiday season that includes discounts, stepped-up marketing and spiffed up stores.
The moves illustrate how important the holiday shopping season is to retailers. It's a roughly two-month period that accounts on average for 20 percent of the retail industry's annual sales.
Wal-Mart and Target, in particular, have a lot to prove this holiday season. Both are heading into the holiday shopping season with turnaround plans they launched after being battered by the economy and their own mistakes.