The Hillary Clinton campaign went into overdrive Tuesday trying to minimize the damage from a new book that delves into Clinton Foundation fundraising — and it's not using the typical channels to do so.
On the same day that the controversial new book, Clinton Cash by Peter Schweizer, was officially released, the Democrat's presidential campaign largely went around the traditional media in favor of new media tools.
Though campaigns have been trying to bypass the media filter for years, it's an advent of a new era in politics. The Clinton campaign is embracing several new technologies and platforms to get their message out more directly to voters, and it's a tactic her potential rivals are sure to employ, too.
"It's almost media 3.0," said Tobe Berkovitz, a professor of political communication at Boston University. "If 1.0 was dealing with the press and 2.0 was trying to circumvent the press and going to friendly sites, 3.0 is, 'Why even bother with that? Just invent your own.' "