Online retailer Modcloth has abided by the sentiment that "real is beautiful" for quite some time. The company has been praised for offering a broad range of sizes to its customers and pledging to stop photoshopping its models. Now, Modcloth has gone even further by deciding to use its own employees to show off its latest swimwear options.
The company plucked six employees and had them pose in a variety of styles. The photos will run as promotional images on the website, appear on its blog and will be featured in upcoming Modcloth style stories.
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