McDonald's is ringing in the new year with another push in its effort to revamp its image and relationship with customers.
As part of the new look, McDonald's will debut new packaging, signage and uniforms for workers, it said Friday. The company is also planning on increasing its emphasis on the "lovin'" part of its "I'm lovin' it" tagline.
"McDonald's is moving from a philosophy of billions served to billions heard," said McDonald's Chief Marketing Officer Deborah Wah in a video statement. "Today, we are working harder than ever to evolve with our customer. We're on a journey to change the relationship and conversation."
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3 comments:
Why don't they fix the food?
I really do like their coffee.
Here's an idea, how about a free meat product patty with every proof of an Obama sticker on your car, this ought to energize the usual clientele.
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