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Monday, January 05, 2015

McDonald's Latest Attempt to Win Customers Over

McDonald's is ringing in the new year with another push in its effort to revamp its image and relationship with customers.

As part of the new look, McDonald's will debut new packaging, signage and uniforms for workers, it said Friday. The company is also planning on increasing its emphasis on the "lovin'" part of its "I'm lovin' it" tagline.

"McDonald's is moving from a philosophy of billions served to billions heard," said McDonald's Chief Marketing Officer Deborah Wah in a video statement. "Today, we are working harder than ever to evolve with our customer. We're on a journey to change the relationship and conversation."

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3 comments:

Anonymous said...

Why don't they fix the food?

Anonymous said...

I really do like their coffee.

Anonymous said...

Here's an idea, how about a free meat product patty with every proof of an Obama sticker on your car, this ought to energize the usual clientele.