CareFirst Wants To Give Discounts To Members Who Choose Efficient Doctors

CareFirst BlueCross BlueShield knows which doctors are most efficient and soon you will, too.

The insurer plans to begin denoting in its physician directory which doctors are most efficient, possibly as soon as 2016. Members who chose those doctors could get a discount on their premium.

The doctor designation is one example of how CareFirst plans to begin using data collected as part of its successful Patient-Centered Medical Home program, which aims to slow rising health care costs. CareFirst is also considering waiving co-pays for some members, when the service is an integral part of their care plan, after learning through the PCMH program that about half of members don't follow their care plan.

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