More Tram Advertising Expected Next Year

If you’ve taken notice of the Boardwalk’s new “McTram,” there may be more, and hopefully different, tram advertising coming next season.

Last week, the city began piloting the idea of advertising on the Boardwalk trams by installing backlit signs atop the rear car of the single vehicle.

Although Direct Media, the contractor who markets advertising on city-owned vehicles, apparently solicited a number of business contacts for opportunity, the most aggressive response and highest bid came in from McDonald’s.

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