Battle Initiated Over ‘Shorebilly’ Trademark

OCEAN CITY -- A battle over the use of the trademark “Shorebilly” is brewing this week after a resort area retailer who applied for and received a patent for the term over three years ago last week filed a civil suit against a Boardwalk brew pub allegedly infringing on the registered mark.

In 2008, Teal Bay Alliances, a resort-based retailer, began marketing and distributing various items of clothing prominently featuring the term Shorebilly. Teal Bay marketed and sold Shorebilly items including shirts, hats, sweatshirts and other items of clothing over its Internet website and also distributed the merchandise to local retailers. The brand was later expanded to include stickers, decals, mugs, tote bags, coolers, thermos bottles, key chains, clocks and even ornaments.
More