Despite high hopes at the outset of the season that the aftermath of Hurricane Sandy would drive some long-time Jersey Shore patrons to Delmarva, a massive marketing campaign by the Garden State, as well as what some see as flagging tourism numbers in Ocean City, seems to have cast an air of consternation over the resort.
Andy Malis, President of the city’s advertising contract firm, MGH, said recently that the resort is “up against the highest competitive spend in history” from post-Sandy New Jersey.
Earlier this year, Gov. Chris Christie authorized $22 million in tourism advertising for the state, on top of already sizable municipal budgets of some Jersey coast resorts. Atlantic City’s own marketing coffers add another $20 to $25 million alone, Malis said.
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2 comments:
Yea, and the big time spenders of other peoples money, here in Delaware, want gift New Jersey with a tunnel from Lewis Delaware to Cape MaY? New Jersey. There are forces here keeping this idiotic waste of an idea afloat. I see it keep coming up in the local eastern shore papers. It's retired Senator George Howard Bunting's pet project even though he's no longer in office. Just what Delaware needs more New Jersey mean spirited self servers. They're best friends with the Pennsylvania crew. They think alike and act alike and not long after they take up residence here, they start changing our way of life to reflect where they came from. I miss the old eastern shore with hillbillies, corn crackers and real people. A change for the worse, in my opinion.
Boo hoo. Let them stay in New Jersey.
Enough tourists already from the Western shore and PA.
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