It's a national "holey day" that might derail bathing suit season.
Friday is National Doughnut Day and several purveyors of the sweet treats are giving away freebies and baking up crazy flavors to celebrate this event, which started in 1917. Here's a look at how businesses are paying homage to the doughy delight across the country:
Krispy Kreme is giving away free doughnuts of any variety with no purchase necessary.
Customers who purchase a beverage at Dunkin' Donuts, meanwhile, will get a free doughnut.
Kansas City-based LaMar's Donuts will give away a free doughnut to each guest with no purchase necessary. LaMar's 27 stores across six states are also donating a portion of their sales to The Salvation Army Oklahoma Relief fund.