Pro-Obama Online Merchandise Sales Plummet, Compared to ’08 Election

In a dramatic shift from then-Sen. Barack Obama’s 2008 election effort to this election cycle, anti-Obama CafePress merchandise sales are outpacing pro-Obama sales.

During first six months of 2008, 86 percent of Obama-related sales at CafePress were pro-Obama — just 14 percent were anti-Obama.

Over the first six months of 2012, 45 percent of Obama merchandise sales have been pro-Obama, 55 percent have been anti-Obama, according to CafePress totals.

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