The 2012 presidential race will have a Latin flavor.
The Democrat National Committee’s first ad of the election cycle is a Spanish-language spot in Reno, Las Vegas, Tampa, Orlando, Miami, Denver, Albuquerque, and Washington, DC.
The ad, “En Quien Confiar,” first attacks Republicans for their criticism of the president before touting the record of Barack Obama’s middle-class tax cuts, student grants, and health insurance of children. The ad ends with a strong note:
We know who to trust, and who we can’t. Because it’s our job to protect our families.
According to a DNC official, the ad buy is “many times larger” than the latest spot from the Republican National Committee, which launched it’s “Change Directions” series earlier this month. The RNC’s third and latest spot in the series cost about $7,750, according to Politico’s Ben Smith.
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