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Thursday, January 27, 2011

H&R Block Revives AOL Business Plan, Blankets Nation With Unwanted CDs

If you had a pulse and/or a mailbox in the '90s, you received some AOL disks in the mail. They promoted a free trial, but everyone knows their real purpose: to have their labels peeled off and to be used for file storage. AOL eventually switched to read-only CDs, then switched to total irrelevance. But their familiar promotional tactic is back: adopted by tax preparers H&R Block to distribute their income tax software.

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