After Universal Pictures decided to send “Trolls World Tour” directly to pay-per-view streaming instead of postponing its April 10 release, theaters got nervous about the implications for the movie-going industry. They may have been justified.
As of Tuesday, the “Trolls World Tour” movie has raised nearly $100 million after direct-streaming for only three weeks, a mere fraction of the time it took the original movie to raise an equal amount, reports The Wall Street Journal.
And, in response to the movie’s smashing success, Universal Pictures now says that it will look into releasing future movies in theaters, and through on-demand services simultaneously.
The “Trolls World Tour” revelations, coupled with the presumptive new direction of Universal Studios, has prompted AMC Theatres to say it will boycott the film studio’s current and future projects, reports The Los Angeles Times.
“Effectively immediately AMC will no longer play any Universal movies in any of our theatres in the United States, Europe or the Middle East,” said Adam Aron, chief executive of AMC, in a statement addressed to Universal Pictures. “This policy affects any and all Universal movies per se, goes into effect today and as our theatres re-open, and is not some hollow or ill-considered threat.”
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[AMC Theatres is a Chinese-owned company.]
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3 comments:
Hilarious
It is like KFC announcing it will no longer sell chicken.
While I'm sure that streaming is a successful venture, I don't think the numbers will stay quite that high if and when we are ever allowed to leave our homes and go back to the real world. While it is cheaper to pay $20 and have the whole family watch at home, I still prefer being in a real theater with the nice sound system and big screen. I hope a real movie theater experience doesn't become another COVID casualty.
Preference is one thing and ok, but if things continue to be tough financially and it makes sense to stay a home (which we all already have been) we may see a culture change and the slow death of box theaters.
AND the rebirth of Drive-Inns!!!!!!
Those were the days!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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