Fox Business Network reported some news last week that may surprise business strategists as well as kids and parents alike: Toymaker Mattel has announced a new line of gender-neutral dolls.
The company cites new “research” finding that kids “don’t want their toys dictated by gender norms.”
So, for $30, children will now be able to outfit dolls with long or short hair, clothing that includes pants, skirts, or both—whatever the kids decide. The dolls are also available in six skin tones.
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” explained the company’s senior vice president, Kim Culmone.
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9 comments:
Sales will be surely be in the high dozens.
Whats next a transgender GI JOE
Since when does a international company market to 1% of the population? Poor business decision at the very least.
"The company cites new “research” finding that kids “don’t want their toys dictated by gender norms.”"
No they probably see there parents having to tip toe around liberal triggers and say they are interested so they don't get labeled Nazis.
I would say their sales like Gilette will suffer greatly because of their political stance. Can't wait to see what happens during the Christmas season!
Bye Bye Mattel!
11:42 They already made one, it was a US Civil War themed doll.
The soldier had long hair and a pink shirt, with a light blue coat and pants.
His unit was called "The 69th. San Francisco Parasols". He also came with a paisley frilled umbrella, and his own carpet print handbag.
Read “The Hidden Dangers of The Rainbow” and you’ll understand why
Dumb Americans will buy them
Maybe they can give them away in a promo tie-in with Gillette razors? All the former girls who are now shaving their face should snap them up.
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