Hating The President Is Not a Strategy, As Bill Kristol Just Learned

Going all in on attacking President Trump isn’t proving to be a particularly effective business strategy for media outlets.

The Weekly Standard, a 28-year old neoconservative institution, is reportedly headed towards dissolution after its founder, Bill Kristol, devoted almost three years of work to attacking the President and his supporters.

It’s not just Kristol. The entire world of clickbait Trump-hate seems to be in jeopardy, including sites that cater to the liberal base.

The same week that The Weekly Standard’s troubles broke, Vanity Fair dropped a bombshell report about the struggles faced by those hip, millennial-targeted left-wing rags with the cool names and rabidly anti-Trump headlines strewn across your social media feed. Vice, Vox, Mic, Buzzfeed, Mashable — they’re all either looking for buyers or seriously reevaluating their strategies in hopes of becoming profitable. Mic laid off most of its workers. Vice and Vox are firing staff left and right.

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