The idea behind this move is pretty straightforward: If users don't have to deal with intrusive ad experiences, they may be less likely to download third-party ad blockers. Ad blockers crush revenue opportunities for websites that rely on ads to make money while also affecting the bottom line of ad providers like Google, which pays a fee to whitelist its ads in popular services like Adblock Plus.
While Chrome's new policy is widely lauded, Google's dominance of the online ads business — in conjunction with the dominance of its Chrome browser and its influence on the group that selected which ads count as "intrusive" — raises some thorny questions.
One company, deciding what we see..
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