If you really want to get someone’s attention, hit them where they feel it: Their wallet.
That’s exactly what many football fans are doing to the NFL in the wake of the growing disrespect by playersduring the national anthem.
In an unprecedented turn of events, one of the biggest premium TV providers in the nation has just made a stunning announcement: They’re providing full refunds to customers who cancel their NFL Sunday Ticket packages because of the protests.
The ESPN network — hardly a bastion of conservatism — confirmed on Tuesday evening that DirecTV is altering its own policy which normally prevents package cancellations after a sports season has started, and will return the full amount of money for any viewer who wants to cancel their NFL bundle.
Those viewership packages allow die-hard sports fans to watch games that are outside their local viewing area, and run about $280 per season.
DirecTV’s surprising move came after President Donald Trump spoke out about professional players who kneel or make other disrespectful gestures during the national anthem.