When it broadcasts the Winter Olympics from South Korea next year, NBC will do so with live programming across the U.S., bringing an end to the network's decades-old strategy of delaying coverage according to U.S. time zones.
"That means social media won't be ahead of the action in any time zone, and as a result, none of our viewers will have to wait for anything," said Jim Bell, president ofNBC Olympics Production & Programming. "This is exciting news for the audience, the advertisers, and our affiliates alike."
NBC's move effectively shifts the core of a strategy it adopted for online audiences — to provide immediate access to Olympic events — to its main platform. Live coverage from Pyeongchang will air during the day, in prime time and late at night, the network says.
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2 comments:
That suits me fine. I can still record it and watch it on my own time and run through the commercials.
I'll wait for the DVD.
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