Five essential lessons for Republicans

How should we behave in the age of Donald Trump? Many politicians, clients, political operatives and staffers have asked me variations of this question over the past month. Being in somewhat uncharted territory, this is a legitimately challenging query.

What should we do when our president says something that we find offensive? What should we say when the press asks us to comment on tweets that we find less than presidential?

You get the picture.

This is, of course, only a problem for Republicans. Most Democrats have settled on a strategy that was on full display at the inaugural parade and the left-wing Women’s March last week – scream and curse as loudly as possible. They seem completely unaware of the fact that their actions are helping the guy they want to hurt, but that’s their problem, let them have at it.

Here are five principles for Republicans and conservatives to consider as we begin to navigate the Age of Trump.