At the conclusion of Tuesday afternoon’s Mayor and City Council work session, Mayor Rick Meehan announced the Dew Tour will not be returning to Ocean City this summer.
Dew Tour consultant Chris Prybylo called Meehan over the weekend explaining the Dew Tour had changed executive management and will be taking on a new format this year that did not include an East Coast location.
Dew Tour events are premium action sports and lifestyle festivals combining the best in action sports competitions. The event stops in three or four different locations a year and had chosen Ocean City as a beach location for the past four years, resulting in a record breaking attendance each year.
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10 comments:
nevermind that OC is a coca-cola town
This has been one big bungle on the part of OC. A former employee who was responsible for the DEW tour coming to OC resigned after Town management decided to switch their soda contract from Pepsi to Coke because it was going to save them $15,000. What some bean counter didn't realize was that DEW is a Pepsi product. I'm surprised Pepsi didn't pull the plug on the Tour before this.
That is cause and effect at its greatest. They will step over a dollar to save a nickel. I am glad Hogan cut out their 400k to market OC. We now finally have a balanced budget.
good, bunch of skateboarding freaks
1:13
I'm so sorry I paid for my skateboard and surfboard with my 50k a year job boohoo.
Whatever the reason for not coming back (the whole East Coast, really?) it's going to cost OC businesses a chunk in lost revenue and the city in tax revenue and national exposure.
1) If they cancelled the soda contract with parent of the division sponsoring the tour that is just stupid. They're lucky not to have been taken off the tour's itinerary earlier.
2) If Pepsi continues to sponsor the tour (it is a marketing project, after all) and their new venues don't do as well as OC, then they may be back.
OC got a positive bump in cash and exposure while they hosted.
Dew Tour was a great event for the younger people in OC.
Too bad this happened.
OC always looked good on the national channels also.
This was a good event for the summer,., unfortunate.
3:49 PM: It is what it is and you can't change history.
Now up on their plate is a very dangerous gamble of replacing their seasoned bus drivers with 20 year olds including foreigners. More than likely, the Town Guard figured they could save another $500 by doing this. They never learn.
Switching to coke has absolutely nothing to do with it. When the contract was signed the dew tour was specifically left out of the deal. Pepsi had full rights to the tour and all advertising. had that been the issue they wouldve left 3 yrs ago when coke got the contract.
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