Last spring, Ripken made preliminary arrangements to address Pocomoke’s senior class at graduation, but as the date drew nearer, a schedule conflict kept him from traveling to the southern Worcester County school and Ripken vowed to try to find another time. The Pocomoke student body then launched an aggressive and highly successful social media campaign to bring the Iron Man to the school.
The campaign waged on Twitter and Facebook, for example, caught the attention of Ripken and his agent, but it was still uncertain if he would make the trip to Pocomoke High. On Wednesday, the entire Pocomoke student body was brought into the school’s auditorium for an assembly presumably to ramp up the “We Want Cal” campaign. As the school’s self-made “We Won’t Stop” video, modeled after the Orioles’ slogan during a stretch run to the playoffs last season, showed on a video screen, Principal Annette Wallace addressed the student body.
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