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Tuesday, June 24, 2014

The Word “Natural” Helps Sell $40 Billion Worth Of Food In The U.S. Every Year—And The Label Means Nothing

Nothing makes Americans buy a food product quite like the fabulously ambiguous word "natural."

The top 35 health claims and food labels include words most anyone who has been to a supermarket in the past five years should recognize—ones like "natural," yes, but also "organic," and "fat free," and "carb conscious," and "100 calories." These phrases helped the food industry sell more than $377 billion worth of masterfully marketed food items in the United States during the past year, according to data from market research firm Nielsen.

The list of lucrative food labels is long, and, at times, upsetting.

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2 comments:

Anonymous said...

What did you expect... The government controls all that stuff. Just like the "organic" scam. Grow and raise your own food, then you will truly know what you're eating. Until then, continue getting scammed for your money.

Anonymous said...

You are correct 7:34. When Big Agribusiness lobby came in and had the feds (USDA) redefine words such as "natural" and "organic" and "free range" and others the bastardization party began. The only guarantee you will get with these words is that the price is going to be higher. The best is to "Know Your Farmer-Know Your Food."