Ronald Reagan had an incredible gift of the ability to personalize his message for the average American. Many of his quotes have become near slogans for constitutional conservatives, who work to limit government, especially this one: "The nine most terrifying words in the English language are, 'I'm from the government and I'm here to help.'"
That pretty much sums up the fear job-creators have in an over-reaching all-powerful government. While the government doesn't really come to you specifically and tell you it's trying to help you, it rather does that during the scam-and-pass phase in Congress. The big rollout of a few thousand page bill costing a cool trillion must be all about helping every individual, right? So, while "helping" 30 million uninsured, Obamacare's resisters were assuaged by the, "If you like your plan, you can keep it" line - until, of course, five million people found out that was a lie. Not that it's a big deal, since all of liberalism is based on lies. Just wait until the 30 million realize they've been given Medicaid and a severely slowed system.