NewsGuard, the news-filtering browser extension recently partnered with Microsoft and run by neo-conservatives, Obama-Clinton alumni, and other assorted Trump haters, has advised advertisers to withdraw their business from websites on its blacklist of “unreliable” news websites — a list that includes Breitbart News, The Drudge Report, and the Daily Mail.
NewsGuard’s tactic is similar the one used by far-left smear peddlers Sleeping Giants, whose mission is to spread baseless accusations of racism and white supremacy to the advertisers of pro-Trump media outlets in order to put them out of business and silence their voice. Two of the sites on NewsGuard’s list, Breitbart News and the Daily Mail, are also prominent targets of Sleeping Giants.
The effect isn’t merely to silence pro-Trump media. It also ensures advertisers don’t market their products to Trump voters, causing them to rely less and less on consumers in the heartland, and more on progressive consumers who read establishment news sources. The ultimate result: corporations cater their products and “corporate values” even more to the latter, and not at all to the former.
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