As TDn2K points out, part of the optimism is attributable to a recent "acceleration" in average check size across the restaurant space with comps up 2.4% in November and 2.5% in October. Despite many brands focusing on price promotions to drive sales and traffic amid a decline in mall/retail foot traffic, both figures are higher than the 2.0% check growth experienced the first nine months of the year.
On the other hand, strong pricing has been completely offset by abysmal traffic comps resulting in overall flat sales comps. As TDn2Knotes, rolling 3-month traffic comps declined 2.5% in November across the United States, with the Midwest market fairing the worst at -4.1%.
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2 comments:
"because that's the way we have always done it"
Honestly I don't eat out much because in essence I am paying his employees wages thru tipping. The whole concept is ridiculous and needs an overhaul.
I do take out, pay for my food and leave, saves me 20%.
This isn't hard to figure out - unless you are a college snowflake! Then I can understand the lack of understanding.
Good luck to ya!
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