Cocoa-Cola, a resort sponsor since 2012, offered to renew a five-year contract in April. The contract mandates Coke will donate approximately $19,000 in products per year.
The company would also provide $15,000 in marketing support each year, including Coke-branded umbrellas for the Beach Patrol and volleyball nets.
Recreation and Parks Director Susan Petito said Coke would continue to support events with $15,000 annual sponsorships each year for the Swing for Youth Golf Open, the Christmas Parade and Winterfest New Year Eve party, as well as trying out some fresh ideas.
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7 comments:
Just another classic case for OC officials extorting money from vendors. Coke should really boycott the town.
agree 733...anything and everything about CITY FAIL should be a type of boycott.
at the same time, Pepsi is awful.
No, that wasn't me that capsized in the inlet fishing for flounder....I'm dumb - BUT not that dumb!!!
Enjoying the bike weekend!11111111111111111111111111
Ha Ha Ha I got you on this Ocean City......I only drink BEER!!!!!!!
It's branding. Corporate/municipal ink. It means money,products, and services. Have you noticed the names of stadiums and arenas?
Did you see that meme with the names on Coke bottles? One said to have a Coke with Pepsi. lol
Wish it would regain that status in Salisbury. Pepsi is horrible.
Coke is a JOKE !!! They Lost the Origional Recipe 1981 !!!
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