In a nod to nostalgia and patriotic pride, Coca-Cola this weekend kicks off a flurry of events that pay tribute to the nation’s Armed Forces members and the USO’s 75thanniversary (which also marks the 75th anniversary of the company’s partnership with the USO).
The activities begin this Memorial Day weekend at the Coca-Cola 600. The USO has launched a heartfelt campaign – “Campaign to Connect” – to show service members how much Americans support them (check out the campaign website). This year’s Share a Coke® and a Song campaign will be activated at the race, and limited-edition patriotic cans of Coca-Cola® with the lyric of a song that screams red, white and blue are available at convenience stores now through July 4th. It’s like fireworks before the Fourth of July.
“Since the organization's very beginning in 1941, the USO has been near and dear to us. Our relationship is now part of our heritage, our DNA. The patriotic graphics on special 16 oz. cans and multiple club packs are a small way of saying thanks to the USO for all they do,” said Erika von Heiland Strader, director, Community Marketing, Coca-Cola North America. “On behalf of all our
Coca-Cola associates, we congratulate the USO on 75 years of connecting service members to their family, home and country!”
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4 comments:
Don't let Rosie, Michael, Al, Jessie, Chewie, or more importantly the turd we're waiting to leave PA Ave next January have any - they don't even remotely qualify to drink from something as patriotic as this!
Thank you Coke company for your patriotism.
I almost spit out my coffee laughing at both of these comments. Coke is selling you a product. They don't care about patriotism. But I forgot, you are the same folks that believe "corporations are people" who would love to create a high-paying job for each and every one of us, if only if we would all vote the way the corporations like.
Nice. I am switching immediately to Coke
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