According to Ad Week, the billboard is actually sponsored by the Montreal agency John St and Cieslok Media as an effort to discourage texting and driving.
"People see and hear the words 'Don't text and drive' almost every day, but the number of people doing it keeps going up and up," Ad Week quoted Mylene Savoie, managing director of John St. Montreal, as saying. "So we wanted to think of a different way of saying it that would make people think about the real consequences. Which is where 'Text and drive' came from."
More here
2 comments:
Stupid biotch on the bypass this afternoon needs to figure this one out before she kills someone. Swerving, erratic speed, all while staying in the fast lane as everyone was having to pass on the right.
Ignorance is incurable until death occurs. Then, you're cured!
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