About 800 people were in line by 8 a.m. Friday -- waiting in 15-degree, snowy weather -- outside of Lakefront Brewery in Milwaukee to buy a limited edition Black Friday brew. In less than four hours, the brewery was sold out of its 5,000 22-ounce bottles, each of which sold for $15.
Along with snatching four bottles, the per-customer limit, 30-year-old analyst John Graham said he wanted to be part of the buzz and the festive atmosphere that included a DJ, tap beer and breakfast.
"I've never been out for Black Friday before, never bought a TV or an X-box or anything," he said. "But here I am drinking beer at 8 a.m."
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1 comment:
Wisconsin rates #18 out of 50 states in life expectancy,which is pretty darn good.Maryland is #33.The beer must not be hurting them too much.
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