The National Chicken Council (NCC) urges consumers, the foodservice and retail industries, and non-governmental organizations to invest in studying the impact in the U.S. of the growing market for "slower growing" broiler chickens.
A study released January 11 by the NCC details the environmental, economic and sustainability implications of raising slower growing chickens, revealing a sharp increase in chicken prices and the use of environmental resources - including water, air, fuel and land. NCC also calls for more research on the health impact of chickens' growth rates, to ensure that the future of bird health and welfare is grounded in scientific, data-backed research.
"The National Chicken Council and its members remain committed to chicken welfare, continuous improvement and respecting consumer choice – including the growing market for a slower growing bird," said Ashley Peterson, Ph.D., NCC senior vice president of scientific and regulatory affairs. "However, these improvements must be dictated by science and data – not activists' emotional rhetoric – which is why we support further research on the topic of chicken welfare and growth rates."
Environmental implications
In assessing a transition to a slower growing breed, the environmental impact is an important component often left out of the equation. If only one-third of broiler chicken producers switched to a slower growing breed, nearly 1.5 billion more birds would be needed annually to produce the same amount of meat currently produced – requiring a tremendous increase in water, land and fuel consumption:
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In assessing a transition to a slower growing breed, the environmental impact is an important component often left out of the equation. If only one-third of broiler chicken producers switched to a slower growing breed, nearly 1.5 billion more birds would be needed annually to produce the same amount of meat currently produced – requiring a tremendous increase in water, land and fuel consumption:
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