Va. To Sell Naming Rights For Roads, Bridges

RICHMOND, Va. - Want to get your name on a Virginia road or bridge? You will be able to do it soon, for a price.

Legislation approved recently by the General Assembly allows the state to sell naming rights for roads and bridges.

Names that are vulgar, obscene or socially, racially or ethnically offensive are prohibited. Also barred are names that condone or encourage violence or that describe illegal activities or substances.

Naming rights could generate $27.3 million in revenue in the first five years. Over 20 years, the state could reap about $273 million to help pay for building and repairing roads, the Virginia Center for Transportation Innovation and Research estimates.

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