Film piracy has a very little impact on box office results in the U.S. but likely cuts into studio profits overseas depending on the time lag between a film’s American debut and rollout overseas. Those are the surprising conclusions of an extensive study titled “Reel Piracy: The Effect of Online Film Piracy on International Box Office Sales,” spearheaded by Brett Danaher of Wellesley College and Joel Waldfogel at the University of Minnesota and the National Bureau of Economic Research.
While researchers in the study acknowledge an increase in piracy — especially for genres such as science fiction and action films — U.S. audiences still prefer the theatrical experience. The study found that Americans are heading to theaters in about the same numbers they would have otherwise in the absence of piracy, suggesting that perhaps people opt to see a film in a theater despite an initial pass online, or word of mouth from a pirated copy of a film may push others to the multiplex.
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