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Sunday, May 15, 2016

Budweiser Rebrands Itself ‘America’ (Temporarily)

Budweiser, the beer brand owned by a Belgian company, will soon appear on shelves with a new name: America.

Pointing to a slew of summer events set to bring out feelings of nationalism, Budweiser said Tuesday that it would replace the word “Budweiser” with “America” on its cans, bottles and packaging from May 23 through the general elections in November.

It will be “probably the most American summer of our generation,” said Ricardo Marques, a Budweiser vice president.

Along with the traditional spring and summer holidays — Memorial Day, Independence Day and Labor Day, this summer will bring the Summer Olympics and the Copa América soccer tournament, to be held in June in sites throughout the United States.

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15 comments:

Anonymous said...

Doesn't help - it is still owned by a foreign company!

Anonymous said...

There are now American companies anymore.

Anonymous said...

Nice way to market for a quick buck.

Anonymous said...

That's what Dru Bragg was drinking the night he was arrested for DUI.

Anonymous said...

Have a real American owned beer company put United States of America beer on it.

Anonymous said...

Pretty cool, like the idea...but unfortunately it won't change the taste.

Anonymous said...

309, If you could spell we would be getting your message.

But you can't.

So we didn't.

Anonymous said...

Budweiser is crap good luck hope they crash and burn selling out. I prefer local, Evo, small breweries

Anonymous said...

4:58
I won't buy Bud this year.
How about Yuengling put America on the can?

Anonymous said...

551 the company was bought out years ago. I'll start buying this year now that they recognize our country.

Anonymous said...

Hey ya all another libtarded professor grammer nazi who does not understand typo's you see! libtard are stupid. How many knew what 3:09 intended??? Really.Jimbo is that you correcting everyone's grammar you sorry loser?

Anonymous said...

Foreign owned - "nuff" said!

Anonymous said...


Smells of desperation to me. Bud was a mega brewer of so-so suds, popular for a long stretch. Let their financials slip and got taken over by a European beer conglomerate InBev.

Bud purchased Rolling Rock before it was taken over by InBev. Moved RR production from historic creek in western Pennsylvania to the Passaic River in NJ. Think mobsters floating by Newark, NJ instead of mountain stream.

All glitz and marketing razzle-dazzle.

Anonymous said...

Bud is always FLAT!! NO THANKS! !

Anonymous said...

9:01
We stopped drinking rolling rock many years ago once we found out the brewery was downstream from the sewer plant.