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Monday, November 10, 2014

Watch the Intro to Ben Carson’s ‘Breath of Fresh Air’ Documentary Ad

This weekend witnesses the debut of Ben Carson‘s documentary TV ad so obviously geared towards establishing him as a Republican candidate for 2016. More than 30 channels across the nation will air the 40-minute special, entitled “Breath of Fresh Air,” on either Saturday or Sunday.

The ad starts out exactly as you might expect: Lots of medical imagery, including a flat-lining heart monitor (meant to signify America’s demise?); dramatic music set to video of Dr. Carson in scrubs at his hospital; footage of Fox News and CNN anchors discussing his possible 2016 run; and the neurosurgeon looking directly into the camera while reciting the Pledge of Allegiance.

The pledge gives way to an unending two-minute female narration, full of disjointed sentences and awkward emphasis on arbitrary words.

Oh, and, what’s that? Is that a title card written in Times New Roman and other basic fonts? Yes, it is:


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