This weekend witnesses the debut of Ben Carson‘s documentary TV ad so obviously geared towards establishing him as a Republican candidate for 2016. More than 30 channels across the nation will air the 40-minute special, entitled “Breath of Fresh Air,” on either Saturday or Sunday.
The ad starts out exactly as you might expect: Lots of medical imagery, including a flat-lining heart monitor (meant to signify America’s demise?); dramatic music set to video of Dr. Carson in scrubs at his hospital; footage of Fox News and CNN anchors discussing his possible 2016 run; and the neurosurgeon looking directly into the camera while reciting the Pledge of Allegiance.
The pledge gives way to an unending two-minute female narration, full of disjointed sentences and awkward emphasis on arbitrary words.
Oh, and, what’s that? Is that a title card written in Times New Roman and other basic fonts? Yes, it is: