Kraft Singles, a type of processed cheese that comes individually wrapped in a thin, plastic film, is the first food to receive the new "Kids Eat Right" label -- a stamp of approval designed by the Academy of Nutrition and Dietetics to help families make healthier decisions in the grocery store.
The "Kids Eat Right" campaign is meant to "raise awareness that the diets of America's kids are lacking in three important components– dairy, calcium and vitamin D," according to a statement from AND. But the news has been met with skepticism, if not outright derision.
At Mother Jones, food and agriculture correspondent Tom Philpott cites a 2013 reportfrom food industry lawyer and researcher Michele Simon, "which documented the strong and ever-growing financial ties between the Academy and big food companies, including Kraft."
Marion Nestle, Ph.d, M.P.H., a professor in the department of nutrition, food studies and public health at NYU, shared the news on her site Food Politics, with a parenthetical -- "you can't make this stuff up."