Competitors McDonald’s and Burger King sell similar food to similar customers, and both use a franchise business model. Yet, on average, a McDonald’s restaurant takes in about twice as much as the average Burger King restaurant. Why is that? Well, for starters, that creepy king mascot of theirs was driving women and children away.
The average McDonald’s earns $2.6 million every year, while the average Burger King takes in $1.2 million. Why is that? What are the other reasons for the disparity?
Off-peak business. Lunch is the peak time for fast food in general, but restaurants are open for most of the day. McDonald’s does more to get business at times that aren’t lunch or even dinner. People love Egg McMuffins, but what’s your favorite Burger King breakfast item? They have a nice breakfast menu, but you probably can’t name any iconic products from it.
There’s a reason why Taco Bell wants to enter the breakfast market, and it’s not because of a profound love of waffles.