Airbnb has partnered with the NAACP to bring economic opportunities to people of color. Through the partnership, which includes a revenue-sharing agreement, Airbnb and the NAACP will reach out to communities of color about the benefits of sharing their homes on Airbnb.
“For too long, black people and other communities of color have faced barriers to access new technology and innovations,” NAACP interim President and CEO Derrick Johnson said in a statement. “This groundbreaking partnership with Airbnb will help bring new jobs and economic opportunities to our communities. Airbnb’s commitment to that goal is a tremendous step in the
right direction for Silicon Valley to opens its doors to African-Americans and other communities.”
The NAACP and Airbnb will work together to host in-person community meetings and educational campaigns around issues of fair and affordable housing. The goal is to bring more travelers to communities of color.
As part of the deal, Airbnb will share 20 percent of those earnings with the NAACP. Hosts will not be impacted by the initiative, and Airbnb says it will provide more details in the coming weeks.