Study: Fox News Hits 3-Year Low for GOP Perception

As of mid-February, the perception of Fox News Channel among conservatives was at a three-year low, YouGov BrandIndex reports.

The slide among Republican adults age 18 and older, coincided with the first GOP presidential debate hosted by Fox News in early August, when front-runner Donald Trump clashed with moderator Megyn Kelly. But less positive perceptions among the general population reaches back to May, according to YouGov BrandIndex.

The scale used by the firm, called a Buzz score, allows people to give scores ranging from 100 to -100, with zero being a neutral perception. Respondents are asked, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

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