Summer Survey Confirms Most OC Visitors From Pennsylvania

OCEAN CITY — Tourism officials reviewed the results of last year’s zip code collection last week to attempt to determine where the resort’s visitors are coming from and also received good news on some year-end statistics regarding visitor totals from last year.

The Tourism Commission on Feb. 8 reviewed the results of a summer-long survey of a large segment of the visitors to the resort, providing a snapshot of the pertinent information such as how often they come, how long they stay and perhaps more importantly, where they are coming from. Throughout last summer, visitors were asked to complete the survey at various locations including the visitor’s center in the Convention Center, the Boardwalk information kiosks, the Chamber of Commerce and various special events.

“We started to take a measurement of where our visitors are coming from so we can better determine where to direct our marketing efforts,” said Tourism Director Donna Abbott. “We got some decent numbers for our first real effort of collecting zip codes and we hope to expand on that going forward.”

The initial survey included the zip codes of thousands of visitors to the resort, and while the survey was admittedly not comprehensive and representative of all visitors, it did illustrate some trends.

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