BARCELONA, Spain – Participants at the Mobile World Congress (MWC) should look to the clouds Feb. 22 and 23 when they will get the opportunity to help write messages in the sky.
Cisco (www.cisco.com) is teaming with AirSign Aerial Advertising (www.airsign.com) for an extraordinary interactive skywriting effort like nothing that’s ever been done before.
An AirSign team of five digital skywriters will be in the air over the Fira Gran Via conference facility on Feb. 22 from 4 to 6 p.m. Barcelona time sharing messages about how Cisco is transforming its customers businesses and network architectures with mobile cloud solutions.
MWC attendees on the ground will be encouraged by Cisco Brand Ambassadors to tweet their ideas about “what’s possible in the cloud” using #ciscoincloud. Some of those tweets, along with the person’s Twitter handle, will become part of the skywriting messages when the AirSign team returns from 4 to 6 p.m. Feb 23.
The AirSign skywriters don’t take the traditional approach of using one aircraft to write a short message.
Instead, these digital skywriters work as a team and make use of an onboard computer that regulates the smoke output and spells out longer messages in dot-matrix style.
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.
About AirSign Aerial Advertising
AirSign Aerial Advertising (www.airsign.com) uses giant full-color airplane and helicopter banners, skywriting, digital night signs and blimps to produce show-stopping campaigns. In recent years, the company has received global attention for its skywriting displays.
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