Facebook trolls in Brazil might be doing double-takes after spotting their own inflammatory comments on roadside billboards.
An anti-racism campaign, dubbed "Virtual Racism, Real Consequences" uses geolocation info from racist Facebook posts to find the hometowns of the posters. Then the campaign rents local billboards, reproducing the ugly comments and informing passersby that the people who made those comments are their neighbors.
The group says its campaign isn't designed to shame Facebook trolls -- while the posts and content are reproduced on the billboards, the names of the posters are blurred out, and their avatars are heavily pixelated.
"We wanted to provoke a reflection. Does a comment on the internet cause less damage than a direct offense?" the group asks on its website. "For those who comment, it may be. But for those who suffer it, the prejudice is the same."