Americans spend nearly three hours a day on their mobile devices — checking social media, watching TV and surfing the Web, according to a new study.
And that doesn’t even include time spent making phone calls.
The addiction to smartphones and tablets is growing,research tracker eMarketer reported. In 2016, the time spent in front of the small screen is expected to expand by 14 minutes to 3 hours, 8 minutes a day.
What’s more, Americans will spend an added 30 minutes a day on social media sites via mobile devices.
The mobile-usage number isn’t all good news for mobile marketers. Believe it or not, the increase represents a dramatic slowdown from previous years and is happening during an Olympics and an election year, which typically drive media viewing.