Here’s How Stores Trick You Into Spending 20% More

Many shoppers like the ability to order something from a company online and then go to a bricks-and-mortar location to pick it up, perhaps to avoid delivery snafus or keep a present secret from a loved one. It’s convenient for customers (though not always faster than just shopping in store), and yet at the same time, it’s part of a well-laid trap to get more stuff in front of your face in the hopes that you’ll buy it. 

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