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Friday, March 08, 2013

First There Was IQ. Then EQ. But Does CQ — Creative Intelligence — Matter Most?

In his new book Creative Intelligence, Bruce Nussbaum argues that creativity is an undervalued skill that anyone can cultivate. Not just for artists and musicians, he argues, creative intelligence — or CQ for short — is what separates the winners and losers of the business world as well. The author, a professor at Parsons The New School for Design in New York, recently spent a few minutes explaining how each of us can go about cultivating our own CQ.

What is creative intelligence?

Taking original ideas and scaling them into the creation of new products and services. I really believe that we are all born with a capacity to be creative, and we get it beat out of us in a lot of the schools that we go to. We have to relearn it, and it’s not that hard.

How can we be more creative?

Creativity is all about making connections and seeing patterns. It’s not a light bulb that goes off in your head. Before that light bulb goes off, lots of things are happening. Lots of ideas. We need time to step back and make connections between those things. We need to stop being hyperconnected and deliberately take a moment to be mindful about what we’re doing.

People often associate creativity with solo artists, but you argue that collaboration fosters creativity more often than working alone. How so?

5 comments:

Anonymous said...

Okay, wait.
I.Q.= "Intelligence Quotient".
E.Q.= I have no idea, and the author fails to infom...
C.Q. = "Creativity Quotient"?
Creativity Intelligence would be "C.I."
I think this "author is less intelligent that the paper his book is made of! One less book I need to buy in this world!.

Anonymous said...

Great thinkers and great doers are not necessarily the same people.Many brilliant people lack the common sense to complete simple tasks.OR they think they are too important to do anything below their anticipated pay grade.If no one else gets this authors message I do.He simply lacks the ability to translate his message to lay people like myself,which in turn makes him a hypocrite.

Anonymous said...

EQ is Emotional Intelligence. I can tell you it is far more important than anything else when advancing in the business world.
It's all about diplomacy and how you handle situations and other people. How one copes with stressful situations, etc.
Many people within the Fortune 500 companies with no more than a high school diploma have worked their way up the ladder making 7 figure a year and higher salaries because of their high EQ skills.

Anonymous said...

EQ~Emotional Intelligence~ is an in depth study akin to Dale Carnegie's How To Win Friends and Influence People.
It's an invaluable tool for those who do wish to ladder climb. You could have a MBA from any prestigious business school in the world and it will get you nothing without a high emotional intelligence quotient.

Anonymous said...

Incredible comments from the Brainiacs out here! Am I the only one on earth that knows that:

Emotional Intelligence would be abbreviated "E.I."

Creativity Intelligence would be "C.I."

Doesn't anybody out there see that?

Am I the only one that can spell here, or is there something the Braniacs could please explain to me?