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Thursday, August 16, 2012
‘IT IS SO INCREDIBLY SAD’: AD CAMPAIGN PORTRAYS FRUSTRATION OF CARING FOR ELDERLY PARENTS
A woman grips her car’s steering wheel and silently lets out a scream as her frail father, on oxygen, coughs beside her and her kids play around in the back seat.
This how taking care of an elderly parent is portrayed in a new public service announcement. It is a frustration recognizable to millions of Americans who struggle to care for aging loved ones while holding down jobs, raising children and taking care of their own health.