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Wednesday, January 18, 2012

For Love and Money: Why Men Spend More When Women Are Few

When women are in short supply, they expect men to pay more for engagement rings, dinner dates and Valentine's Day gifts.

When women are scarcer, new research finds that men tend to get all impulsive with their money, borrowing more and saving less, in much the same way that a male peacock will shake his tail feathers harder if there aren’t many peahens around.
In Columbus, Ga., for example, there are 1.18 single men for every single woman. The average consumer debt is $3,479 higher there than in Macon, Ga., less than 100 miles away, where there were 0.78 single men for every woman. There are other differences between the two metropoles, but Vladas Griskevicius, an associate professor at the University of Minnesota’s Carlson School of Management thinks the sex ratio difference is a significant one.
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1 comment:

Anonymous said...

No doubt this study is correct.Guys just kick the economy and their personal finances to the curb where women are involved.They over rule our good sense when they seem interested in us.I did'nt read this entire article,but I know for a fact that in addition to the spending,the distraction causes a drop in job productivity.