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Friday, November 26, 2010

Could This Be the Biggest Black Friday Ever?

As many as 138 million shoppers are expected to hit stores on Black Friday weekend, four million more than last year and the most since the National Retail Federation survey began compiling the data in 2006, The Wall Street Journal reported Friday.

By logic, Black Friday should be fading in importance. The crowds can be avoided by shopping online, where promotions abound. Many stores have shifted "Door Buster" sales to earlier in the month. Some retailers even opened on Thanksgiving Day itself. Yet Black Friday is bigger than ever.

Black Friday is expected to be the number one retail sales day of the year for the sixth year in a row, according to ShopperTrak, which installs monitoring devices in stores to gage traffic. 

Because Christmas falls on a Saturday, retailers -- and procrastinators -- will be cheated out of a "Super Saturday" last-minute shopping day, the day that often vies with Black Friday as the biggest day of the season.
Several large retailers, including Kohl's, Toys 'R Us, Macy's and Target are opening their doors earlier than they did last year to prepare for the holiday-shopping onslaught.

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