Sunday, July 16, 2017
Is Traditional Radio Dying?
For Rush and Sean listeners who follow them on local AM station WICO, silence has become a mainstay. Lately, the station has been having issues with dead air during every news break where nothing can be heard. One would swear the station was off-air because it's not a short pause, but at least, a minute in length, then the network news coming blaring through. What's going on here?
Have you also noticed the station will also repeat network news on the weekends? For many listeners, this is a pain because when you listen to talk radio, you'd like to believe the news breaks on the weekends would be fresh, but to no avail, WICO's repeat weekday news can trip people up if they're not paying attention.
What's happened to this once-excellent station? It used to be they had an FM frequency but well over a year ago, they 'lost' it in a sale. When you call the station, they claim they're waiting for the FCC to clear them for another FM handle, but it seems to never happen. The calls happened around the same the time they lost their first FM standing and it's never come back.
Shows like Hannity and Limbaugh still enjoy popularity but what's happening with other shows less known? Since his meltdown during the Trump campaign, Glenn Beck's presence has diminished on the airwaves - even his XM status has waned since his suspension after calling for the then-candidate's assassination.
It would be great if we could get some answers from the station because it's no longer manned by a live jock, it must be a technical situation. And, when will they get their FM frequency back so you can listen to them beyond the limited AM frequency area as it usually ends around the first Berlin exit on Route 50 East.
Can radio survive the changing times or will it become a relic of the past? Guess we'll have to see how it shakes out but the radio has many memories associated so, hopefully, it won't go away altogether. For stations like WICO, it might serve them, advertiser and listeners better if they stopped having those multiple dead air moments and fill the voided transmission space!
at 7/16/2017 06:00:00 AM