OCEAN CITY — At its annual trade event next month, the Ocean City Hotel-Motel-Restaurant Association (OCHMRA) will feature a lecture by Anthony Melchiorri, host of “Hotel Impossible.”
Melchiorri brings his 20-plus years of experience in the business as the “hotel turnaround expert” and host of Travel Channel’s original series “Hotel Impossible,” which premiered its fifth season in October 2014. In this weekly one-hour program, he helps turn around the business of a hotel not living up to its potential or struggling to survive. After assessing each property, he works closely with the owners and staff to determine its biggest problems. Melchiorri has mere days to formulate a plan, revamp the hotel and re-motivate its staff in order to save these properties from going under.
The 41st Annual Ocean City Spring Trade Expo will not be his first visit to Ocean City. In the summer of 2013, Melchiorri was in Ocean City and filmed an episode at The Lankford Hotel on 8thStreet and the Boardwalk.
“I am elated to bring Mr. Melchiorri to our Expo. His no-nonsense approach will challenge our attendees to evaluate their own businesses so they’ll be able to deliver guest experience to make customers return,” said OCHMRA Executive Director Susan L. Jones.