Gannett to Add USA Today to Local Papers
Gannett Company, one of the nation’s largest newspaper chains, will try to expand its advertising and circulation revenue by inserting parts of its flagship newspaper, USA Today, into its local newspapers.
The company is expected to announce its plans Wednesday morning at the UBS Global Media and Communications Conference.
Beginning in January, Gannett will add 12 to 14 pages of USA Today content each day to 35 newspapers in its largest markets, including The Journal News in White Plains, N.Y., The Tennessean in Nashville and The Cincinnati Enquirer. That means readers, along with their local news, will get a broader mix of news from the USA Today content.